Four WSU Vancouver business students partnered with Minuteman Press to help the local print shop discover new ways to grow and improve. The students didn’t get the job done using buckets of money; instead they did it by offering their advice.
Vincent Tsan, Travis Mollenkopf, Jason Gill and Alaa Elolaimi were part of the Business Growth Mentor and Analysis Program in the Carson College of Business which began in 2010. The senior capstone course, under faculty guidance, partners a team of eager business students with a seasoned business mentor from the community, and a Vancouver/Portland metropolitan-area business or nonprofit looking to improve and grow.
Minuteman Press business owner and WSU Vancouver Alumni, JD Rossetti, heard about the Business Growth Mentor and Analysis Program when he listed his printing business as a Cougar Business Alliance Member. The Cougar Business Alliance is designed to help facilitate Cougars doing business with Cougars in Southwest Washington or the Portland metropolitan area.
Minuteman Press is a Hazel Dell-based, family-owned and operated commercial printing company with over forty years of industry experience serving Vancouver and Greater Clark County. Minuteman Press has become a leading brand in marketing, design and printing. The business creates custom digital designs of all kinds, develops marketing campaigns and strategies for business, and prints a variety of products from business cards and brochures to custom apparel and promotional products.
JD and the Rossetti family business partners, Jennifer and James, were accepted for the program in the fall semester of 2019. The Rossetti’s were looking for ways to handle their growth, particularly when it came to inventory management and e-commerce. “We have a lot of business experience on our side, but our company was transforming fast, and we needed help managing that,” said JD Rossetti.
The Rossetti Family had the opportunity of converting two existing print shops in the Vancouver area into one print shop under the Minuteman Press franchise brand. The WSU Student team’s first meeting with the Rossetti family helped the family business owners understand what Business Growth MAP could do, and what the talents and passions of the team were. After the initial meeting, the student team identified three things they would accomplish in their scope of work: Profitability of Minuteman Press’s marketing channels; Cost of inventory and inventory turnover; and Profitability of each product in the existing business client base.
After 16 weeks of assessment and work, the student team recommendations included a product line profit and loss model, a marketing budget solver and a data tracking tool kit. The recommendations for taking business growth to the next level were simple data driven solutions that would be easy to implement.
“The team worked so hard. They all went above and beyond, and it felt great to see the solutions they came up with. I absolutely recommend the program for any size business looking for growth.” said Rossetti.